When the Web 2.0 phenomenon starting gaining popularity and momentum, social networking began to catch up fast as well. Facebook has passed MySpace in favor with the social crowd and is now their network of choice. It seems that everyone you talk to is a Facebook user, regardless of their age. It’s letting many friends and family socialize and communicate through a single construct. Because of this unique quality, Facebook can be a great way to reach your target audience – whatever that may be – quickly and effectively. If you’re a marketer who hasn’t yet discovered the promotional boost Facebook offers, then you’re stuck in a rut while the traffic rushes by you on its way to other sites. Countless numbers of socializers come to Facebook to meet new people, chatter with old friends, play games, and pass pleasant hours in various other ways. With the amount of time that the average person dedicates to social networking, they still have time leftover to visit business sites and check out products and services as well. There are lots of great ways to take advantage of Facebook’s social network to help you promote your business, establish your brand – even keep in touch with valued customers.
There are a variety of activities that keep the millions of Facebook users coming back over and over, including playing games, meeting new people, and chatting with old and new friends. It’s for these reasons that people love to use Facebook on the Internet. If you can just get a word out about your business in front of such a big audience, chances are high that you will get real traffic that converts. This article will discuss how you can leverage Facebook for your business and what you should keep in mind.
Social Ads is Faecbook’s advertising service. This is the bread and butter that keeps Facebook live. You want to capture Facebook users? This is your golden ticket. This is an easy software to learn. It’s user friendly and you can literally log on and get started. There are many different ways to tweak your ads so that you can target things like locating, age, gender, interest, and more. The high level of customization offered to you affords you the opportunity to not waste time and money on annoyances like accidental clicks and window shoppers. You click through rate will be excellent since the only people that so do will be individuals that are intrigued by what you are offering. You can get even higher visibility by adding a picture to your advertisement. Your ad will be much more trustworthy for your users, and your ads will become far more reliable and credible. In addition to a picture, the content of your ad copy is just as important. You might as well not try if your ad doesn’t actually attract your viewers. You must take care to design it carefully nd test it among target groups, if possible.
A free method for marketing on Facebook, rather than spend the money on advertisement space, is to create a group or fan page for your business on Facebook. Even these can get your business very popular on Facebook, if done the right way. Social media takes advantage of the addictive qualities of its members who are anxious to become fans of a page or joining a group whether it belongs to a friend or business. You can draw a lot of attention to your product, service or business by creating a fan page or group on Facebook. You also have the opportunity of helping members to invite other members they know to your group by using a built in function that’s available. As for fan pages you’ll have to use Social Ads or another advertising method to make people aware of it. Groups on Facebook have been known to get thousands of members joining up over night, and fan pages can get thousands of visitors too, all you have to do from there is turn this interest into website traffic.
And as a final consideration, even simple communication from person to person can be an effective means of publicity that can get you hordes of followers in a single day if your product becomes hot. Regardless of the outcome for your business, you’ll have a strong outlet for marketing, due to the fact that your visitors will have already expressed their interest. Summing up my advice to you as a promoter, become a user of Facebook and make friends that have an interest in your product who will buy from you and will tell other people about you. Be sure you are involved in any group that corresponds to your product or business and interact with the people in the group.
James Steele is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Success success and on Ambit Energy success